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Six Ways to Spruce Up Your Image

  People are increasingly being bombarded by advertising messages. Which means it’s going to take something rather special for a brand to stand out among the clutter. Tracey Dooley aims to help you...

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Free Business Words Health Check

  You book your car in for its annual MOT, so why not your business words? (Are you sure they’re giving the right impression? Do they reap the desired results? Is your message being compromised by...

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Why YOU?

  If you really want your business to be as successful as it can be — to thrive and not just survive… If you really want to make the most of the investment you’ve made in it, then you have to...

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How to Zap a Time-Wasting, Money-Losing Business Enemy

“I have all the marketing books and info but still have a problem in the actual ‘doing’ — I still struggle to create that perfect ad/leaflet/flyer…”   If this sounds like you, then you may be...

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How Aunty AIDA Can Help Make Your Business Fly

Picture via Flickr Far from being the kind of lovely lady who rejoices in handing out cough drops while sipping chamomile tea, Aunty AIDA is more akin to Checkpoint Charlie in character. AIDA is in...

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When Push Comes to Shove

Want to attract new customers and boost customer loyalty? Then it’s time to reach out to your prospects in a gentle, authentic way. It’s much more fun that pushing hard in a bid to ‘grab’ customers....

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Common (Yet Fatal) Brochure Mistakes — and What to Do About Them

Picture via daimto.com The brochure is by far the most used — and misused — tool in business today, whether used online or offline. Tracey Dooley explores what you should focus on (and what you should...

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